What started as a fast-growing business called The Skin Kitchen hit a bump in the road when a cease and desist landed in Corey's inbox — while she was mid-party in Portugal, no less! Cue chaos, last-minute name changes, relabeling stock, and a crash course in trademark law.
But out of that madness came clarity - and Bood. And we couldn't be happier about it!
In our new video, Corey and Jon talk candidly about:
💚 Why they decided not to fight the cease and desist
💚 The stress, secrecy, and silver linings of that wild pivot
💚 How Bood became more than just a name - it became a new chapter
Sometimes the best things come out of unexpected challenges. For us, this was one of them.
Watch more behind the scenes footage from us on our socials @Bood.UK on Instagram & TikTok 🙌