When people ask how Bood UK started, we usually laugh before we answer. Because it wasn’t born in a boardroom, backed by investors, or fuelled by some five-year plan.
It started in the kitchen with two cousins, a deep love for seamoss, and a whole lot of figuring it out as we went.
But if we had to trace it all back?
We’d say it started in St. Lucia, in March 2020.
Where It Really Began
We were in the Caribbean for the funeral of our grandmother, the true matriarch of our family. Our grandmother always believed in natural remedies, and during that trip, seamoss became more than just a tradition - it became a lifeline. Health was suddenly everything. And we saw how powerful this plant really was for our bodies, our communities and our culture.
That moment planted the seed. We didn’t know it yet, but Bood was born out of grief, love and a deep need to protect our people.
A Little Family Context...
I'm Jon, the older cousin - by 13 years. My mum is the eldest of six siblings. Corey’s dad, He’s number five.
So we weren’t just cousins, we had that big brother–little sister energy from the start. At first, it was just us two cousins figuring it out as we went. But Bood started to grow, and so did the vision.
That’s when Christina joined the mix Christina is my (Jon’s) partner - we’ve been together for 8 years and she jumped in when we needed it most. At the time, we didn’t even have a website. All our orders came through Instagram DMs.
Christina started helping with:
• Running our Instagram account
• All the visuals, product photography, and reels
• Answering DMs, engaging with the community
• Filming videos and shaping the brand vibe you now know
She brought clarity to our chaos and turned our scrappy hustle into something people could see, connect with and believe in. And just like that, Bood wasn’t just a two-person mission anymore.
We became a team of three - and everything started to shift.
We know people love the products. But we also know the story matters, and not just the shiny highlight reel.
From Cousins to Co-Founders is just getting started. Find out more and shop our seamoss today at www.booduk.com.
